The Barbiecore trend culminates this week with the movie’s premiere. The expectations are immense and the result, above all, of a masterful exercise in marketing that has been seen on catwalks and stores, but above all in the streets, for more than a year. Cinemas have been selling seats for weeks, and the film is already sold out in many theaters.
Greta Gerwig’s film starring and produced by Margot Robbie has dominated the conversation, publicity and tickets. And it doesn’t matter how much you love, hate or don’t care about the doll. Not Indy, nor Tom Cruise breaking bones, nor the shadow of Oppenheimer, which also opens on Thursday, cast any doubt on the fact that it is Barbie’s moment. Zara, the main brand of the Inditex group, has just launched a line inspired by Barbie and has even set two stores, in Paris and New York, in the world of the doll, a sample of the Barbie fever of recent weeks. On the Walk of Fame, three huge pink billboards overlap each other just in front of the Zara store on Hollywood Boulevard.
#GLITTER PINK MONEY BACKGROUND MOVIE#
Advertising for the Barbie movie is everywhere. Bus stop benches have Barbie and Ken portrayed on them. But it doesn’t matter: Hollywood, all of Los Angeles, is pink. The box office numbers from the latest installments of Indiana Jones and Mission Impossible have the industry trembling. The actors’ and scriptwriters’ strikes, no matter how fair they may be, have cast a shadow over the summer of premieres. In July, they’re doing a bingo night and foam dance party to raise money for these young heroes.Hollywood is pink, though its current state of affairs are not rosy. Small But Mighty Heroes hosts different events throughout the year. To Downing, Lopez is a “small but mighty hero” who’s worth celebrating. “Like, okay, what I did, it was worth it.”īecause, as she puts it, not many people can say they went through two cancer diagnoses, chemo, radiation and a bone marrow transplant and came out stronger than ever. To add on to that incredible news, she learned that Downing was reaching out and wanted to bring some goodies over to celebrate her 21st birthday and the news she’s been waiting four years to get. “The transplant is doing its job and that’s all we could ever want,” Lopez said. Lopez had a bone marrow transplant with her father and after years of fighting cancer, doctors say the transplant worked. It’s those personal touches that let people know there are folks who care which is why she’s driving over an hour-and-a-half away from her home in Valrico to Arcadia to personally deliver this care package to Jazmin Lopez, who was diagnosed with cancer at 17. Sometimes that means putting in 18-hour workdays, essentially out of her home that she’s converted into an office.Īccording to Downing, she and the numerous volunteers in her organization stay in touch with these heroes and do whatever it takes to help them, even if it’s as simple as a call checking in. And if we can’t do it, we bring the community together to help us do that.” “Making that personable approach, calling Mom, calling Dad, ‘how’s so-and-so doing,’ they come to us to tell us what they need and we will show what we can do. “I’m literally just following their journey,” Downing said.
“It’s humbling and it’s nice to know that we’re making such a big difference,” Downing said.Įven if that difference is through small tokens of appreciation like these care packages called “hero boxes.” With a background in pediatrics, she also helps look over research and answers questions.
She started the nonprofit in 2017 and acts like a middleman of sorts between families with children fighting cancer and ways the community can help them through this battle. With her organization, Small But Mighty Heroes, she wouldn’t have it any other way. “We do about eight different kids a week, give or take,” she said. It’s carefully curated because that’s the kind of attention to detail Downing likes to put in to every care package she puts together. I am wearing pink for her today,” Downing said. “She loves pink, she loves the western look, she likes the makeup. Inside a home in Valrico, a living room has been converted into an office, filled with volunteers and family members of Small But Mighty Heroes, a nonprofit started by Tina Downing.ĭowning, a former pediatric nurse, sorts through a plethora of pink products to put into a basket to give to a young woman who has been fighting cancer for years.
Part of her work involves bringing care packages to kids with cancer and going above and beyond to support their journey.Tina Downing, who created the organization, started Small But Mighty Heroes in 2017.Small But Mighty Heroes acts like a middleman between families with children fighting cancer along with finding ways the community can help them through this battle.
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